You may be wondering why your page RPM is so low. In this article, I will reveal the myth around what does the page RPM means in Google Adsense. And how to increase page RPM for better revenues.
First, Adsense is a great way to monetize a site. Unlike affiliate marketing, displaying advertisements on your site makes you money in a totally passive way. That’s why it’s one of the best monetization methods available.
If you are planning to build a website, you may possibly be interested in using Google ads for revenue generation. Google Adsense is the central hub for worldwide publishers and brands.
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Here, I’m going to give you more details on how Adsense works and how the page RPM being calculated. Let’s get started and see how it all works on your website.
What Does Page RPM Mean?
Page RPM is the newest addition to the Google Adsense system. RPM is the literal abbreviation of revenue-per-mile. This means the revenue per thousand views on your website.
Let’s say you’ve displayed Google Advertisements on your website. The RPM is the term calculating the revenue per each 1,000 advertisement impressions on your website.
This helps to set up predictions on how much to earn. And accordingly, you can set up plans for your website content and ad placements. Page RPM varies from a page to another on your website. And of course, it varies from a website to another.
Calculation of Page RPM:
The page RPM calculations are pretty simple to understand. Page revenue per thousand impressions is calculated by dividing the estimated earnings of your site by the number of page views of the page. And then multiply it by a 1 thousand number.
This is how it’s being calculated. Google Adsense has integrated a feature that will calculate it for you in your account dashboard. you will get these numbers right there for you to build decisions upon.
The same calculations go for Youtube since it relies on the same Adsense platform in calculating the publisher’s revenue. Overall, it should be clear now on how it’s being calculated for you.
Here is a reputable reference for calculating page RPM: Google Adsense RPM Calculator. You can use this tool to calculate and predict your RPM based on Daily page impressions, CTR %, Cost per Click inputs.
Importance of Page RPM
The page RPM metric is a very crucial factor in determining a website’s success. It gives the owner an idea about the performance of different pages on the website individually.
It shows the performance of pages separately. This will definitely help the website owner to know which pages are bringing in better revenue than the others. Accordingly, this will give him more data to enhance other pages.
Google Adsense has become way easier than before. And the overall overview has changed drastically to accommodate the user’s metrics. A user-friendly interface is of the utmost importance in Adsense’s Dashboard.
How To Increase Page RPM?
You may be wondering why is my Adsense RPM is so low. Actually, there are a number of reasons for that. And it all depends on your case whether it was high and dropped or it has been so low since ever.
What you should then care about is increasing your page RPM. There are a number of ways to do so. It’s indeed necessary if you want to make more profits and revenues out of your website.
Let’s see some tips that will help to get higher page RPM for your blog or website:
1. Quality Content:
To increase the page RPM, the first and foremost thing to do is to focus on generating quality and targeted content. Generally, people are visiting these websites that provide content of the highest quality.
Writing high-quality content will definitely increase your RPM. Furthermore, it will help to attract more visitors from the search engines. And accordingly, you will get more traffic and more people to see your ads.
2. Higher Paying Keywords:
The content developer should focus on using keywords that pay usually higher. It should be kept in mind that this should not reduce the quality of the content.
Lower paying CPC keywords and advertisements should be avoided at all costs. Targetting high CPC keywords will definitely help to attract relative advertisements with higher revenues.
3. Post Optimum Number of Ads:
The number of ads posted on a single page is a big factor. You should avoid posting many ads on one page. the more the ads mean the dirtier the website.
Nevertheless, the traffic quality will be low. And as a result, the overall website quality score will drop significantly. The optimum number of ads per page should be between 2-3.
For me, I tend to put only one ad on a single page. If you’re using WordPress, you may use Advanced Ads plugin to display a number of ads on the same page using the same exact spot.
What is a Good Average Adsense RPM?
The average page RPM for Google Adsense varies greatly from a page to another or a website to another. It’s all based on a number of factors such as your niche, content quality, website performance, traffic source, and indeed the number of advertisers in your niche.
Generally speaking, your page RPM in the Google Adsense platform should be around $2 to $5. And in some niches, it may go all the way up to $10 per thousand impressions (RPM).
The page RPM is certainly an important tool that guides you about your forecasted earnings per page, and also gives an idea about the direction the website is going in.
You should always be monetizing and analyzing the data analytics of your website. This way, you will get a better chance to get more earnings out of your website.
That was it all about the Google Adsense RPM meaning. Please feel free to leave your comment below with your own personal experience. I would love to hear back from you.